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This branding aimed to capture the spirit of Portland. Through the “me-made” culture and artistic feeling throughout the city, the logo is primarily hand-lettered and tries to keep a nostalgic celebratory feel. In this, we wanted to focus on having accessible ways for people to campaign to be the best.

There was a heavy focus on easily shareable campaign material in the digital space while trying not to lose the analog and print feel of the actual brand. Best of Portland 2024 provides a space for everyone to be the best!

Check out the process of this project HERE.

Read an article about this projet HERE.

Watch an interview about this project HERE.