This branding aimed to capture the spirit of Portland. Through the “me-made” culture and artistic feeling throughout the city, the logo is primarily hand-lettered and tries to keep a nostalgic celebratory feel. In this, we wanted to focus on having accessible ways for people to campaign to be the best.
There was a heavy focus on easily shareable campaign material in the digital space while trying not to lose the analog and print feel of the actual brand. Best of Portland 2024 provides a space for everyone to be the best! Check out the process of this project HERE.