![](https://freight.cargo.site/t/original/i/3700cb05bc9d6cadfac61d26400aafbda1472e5ee44d50d2b3866b769fd406a5/Logo.png)
This branding aimed to capture the spirit of Portland. Through the “me-made” culture and artistic feeling throughout the city, the logo is primarily hand-lettered and tries to keep a nostalgic celebratory feel. In this, we wanted to focus on having accessible ways for people to campaign to be the best.
![](https://freight.cargo.site/t/original/i/63ce714351cf11d5466dabf7fba0d77ea84132f59f8f68fd79089b7b670335c3/Websites.png)
![](https://freight.cargo.site/t/original/i/9f2ef5af36a7c5b644873d02cfc0c9cac4d91e3af629e58d14d0216e34e6df78/Newspapers.png)
![](https://freight.cargo.site/t/original/i/7051450563c69a25e37736f5eb514f462a73319cb24fd45cadeb1bf2ba49c16c/Social-Media.png)
There was a heavy focus on easily shareable campaign material in the digital space while trying not to lose the analog and print feel of the actual brand. Best of Portland 2024 provides a space for everyone to be the best!
Check out the process of this project HERE.
Read an article about this projet HERE.
Watch an interview about this project HERE.
Check out the process of this project HERE.
Read an article about this projet HERE.
Watch an interview about this project HERE.